When I first met Amanda, the very first conversation I had with her was about the awesomeness of Alt Summit. “If you’re into blogging, you should definitely go,” she said, after sharing some gems she learned about social media and SEO during her time at the conference in 2013 (which you might remember us blogging about here, here and here). Surprisingly, I had never heard of Alt Summit — once dubbed the “burning man of blogging” by the Huffington Post. Once I learned more about it, I knew it was something I had to experience! So, I packed my bags last week and headed off to Salt Lake City for a few days.
While I was at the conference (held at the exquisite Grand America Hotel), I met several wonderful bloggers, photographers, designers and entrepreneurs who inspire me to be the best marketer I possibly can. I learned the importance of collaborations, networking, creating effective marketing materials and using social media platforms, such as Pinterest, to their fullest. I’m still in the process of digesting all of the information I got out of the workshops, talks and networking events I attended. For now, I’ll leave you with a few highlights from this memorable experience.
Winning an Oh Joy! for Target bowl
On top of the fact that Joy Cho of Oh Joy! was the opening keynote speaker, she “liked” our Instagram post of her. Call me a fangirl, but I was pretty excited.
Oh, and she gave away some cool serving bowls to a select few, and I was one of the lucky participants who won one. You made my day, Joy!
Someone asked Martha Stewart about making pie crust.
Martha Stewart was the keynote speaker this year, and we all had the pleasure of asking her questions. Several people asked Martha about her work-life balance, but one question was specifically about pies. Someone asked her if she uses butter, lard or vinegar in her crust. She responded by saying she uses butter for most sweet pies, lard for her meat pies and vinegar for a specific apple pie. There you have it, folks!
There was a Garden Party.
Alt Summit is a lot more than just workshops and lectures. It’s about having both a fun and beautiful experience. Thanks to generous donations from sponsors, such as Bing and MailChimp, the organizers were able to put together some fun parties, gorgeous flower arrangements and delicious food. Every detail – from the strategically decorated photo booths to the letterpress menu cards – was considered. The final event of the conference was an outdoor Garden Party, and Alt Summit went all out. There were mopeds people could pose on for photos, a croquet set-up, ribbons hanging from trees – and the majority of the participants were decked out in fabulous attire. Check out some photos from the event here.
Learning what’s hot right now
Apart from learning the trends in social media and blogging, I got a chance to see what’s hot in fashion and design. This is what’s trending with some of the most influential bloggers in the know: pineapples in design, Scandinavian braids in your hair, Pippet, jumpers with bold prints, ’70’s wavy hair, fluorescent colors, starting a stationery company, thick-rimmed glasses, gold, calligraphy, and food styling.
Take a look at some more photos from the conference!
Some numbers from Alt Summit
Celebrity sightings: 2 (I saw actors Jesse Tyler Ferguson and Ty Burrell of Modern Family at Bar-X, which is owned by Burrell)
Hours Susan Petersen of Freshly Picked sleeps every night: 5-6
Books Martha Stewart has produced: 85
Minutes the average person spends on Pinterest: 15 per day
Cards collected: 43
Times people said, “there are a lot of people from Austin here!”: 4 (Local creatives Anna Kamburis of Demi + Olive, Miranda Anderson of One Little Minute, and Nycia Emerson of Inspired Events and Designs were also in attendance!)
If you have any questions about Alt Summit, feel free to leave us a comment – or tweet us @spruceathome!